S7 Airlines
A project in association with “Main” PR agency
Objectives:
To tell the audience about the launch of new S7 Airlines routes from St. Petersburg.
Solution
In cooperation with Sobaka.ru magazine, we launched a special project “Do you know your city?” As part of the special project, we decided to check how well St. Petersburg residents know their favorite city. Users were asked to guess the landmarks in the #nbspNorthern capital from photos processed by a neuronet.
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Results:
We entrusted Sobaka.ru journalists to choose several non-trivial places in their city and photos of European cities in which sights are similar to places in St. Petersburg. After selecting the photos, we edited them using neural networks to make it harder for users to answer the questions. A 10-question quiz http://www.sobaka.ru/lifestyle/travel/72226 was designed on the Sobaka.ru website in the colors of S7 Airlines.
The special project was also promoted on S7 Airlines social media pages, a post was published and targeted advertising was launched.
We entrusted Sobaka.ru journalists to choose several non-trivial places in their city and photos of European cities in which sights are similar to places in St. Petersburg. After selecting the photos, we edited them using neural networks to make it harder for users to answer the questions. A 10-question quiz http://www.sobaka.ru/lifestyle/travel/72226 was designed on the Sobaka.ru website in the colors of S7 Airlines.
The special project was also promoted on S7 Airlines social media pages, a post was published and targeted advertising was launched.
> 3 million
VK, Fb, Instagram followers
>3 К
Quiz participants
> 3 million
VK, Fb, Instagram followers
>3 К
Quiz participants
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