With this “Rostelecom” sponsorship project we organized a contest for kids and their parents.

Kids and parents were supposed to record a video of them together in order to win.
Ten kids won an opportunity to enter the pitch together with the footballers of “FC Zenit”.
“Lead a football team onto the field!” project
To increase recognition of the “Rostelecom” sponsorship project.
Making announcements about the event on the official “Rostelecom” social media accounts.
Landing page
Making a landing page where participants could upload their videos.
Targeted ads
Launching advertisements targeted at football fan social media groups and football fans.
Overall reach of the contest on VK
>350 K
emotional, captivating and hilarious videos uploaded by participants
happy kids
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