“Watch Game of Thrones on Wink!”

Ru

During the broadcast of the latest “Game of Thrones” season, we gave away a Sony PlayStation 4 Pro in support of the Wink app.

Users were offered the chance to take a quiz based on the world of “A Song of Ice and Fire” on a special landing page. Then they were able to obtain and activate a special promo code on the Wink streaming service in order to participate in the contest.

"Watch Game of Thrones on Wink!" project

Objectives

1

To maintain support of the latest “Game of Thrones” season release on the brand’s social media pages.

2

To inspire users to sign up and watch the series on the Wink app.

Solutions

Landing page + Quiz

Making a landing page with a “Which Game of Thrones Character Are You” quiz.

Announcements

Announcing the new season launch on Wink on official “Rostelecom” social media accounts.

Branding

Weekly updates of “Rostelecom'' social media pages branding using materials from the latest episodes of the show.

Overall reach of the contest

>4,5 M

>50 K

people proceeded to the landing page

>3 500

promo codes were activated by users

Results

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