In the beginning, in October, the number of subscribers on Instagram was 17 134, while on Facebook there were 7 700. During the first month we were able to maintain a positive dynamic of growth on Instagram. The number of subscribers increased by 94 people. This is an excellent result if you take into account that this was organic growth not fueled by paid ads.
On Facebook there were slight changes of +/- 2 people. This is the uniqueness of this social media platform. Without paid ads to help the process it is very difficult to achieve good results on organic growth alone.